不要在社交媒體上犯這些營銷失誤

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最小的因素可能意味著病毒帖子和死推文之間的區別。 即使是經驗豐富的社交媒體營銷人員也會犯錯，因此有必要回顧一下常見的錯誤。 您犯了這些社交媒體營銷罪嗎？ 1. 發布頻率太高或太低 您的發布頻率比您知道的更重要。發布太頻繁可能會惹惱您的追隨者，發布太少可能會大大減少您的影響力。 什麼是正確的發布頻率？這取決於您的品牌、行業和社交媒體關注者的規模。無論如何，確定理想發布頻率的最佳方法是進行實驗。 使用 DrumUp 等社交媒體安排工具在 2-3 週內安排不同的頻率，看看什麼最適合您的品牌。 太多的宣傳內容可能會在社交媒體和其他地方造成巨大的挫敗感。

如果您不想趕走您的追隨者您應該理想地平衡促銷內容與中立和非促銷帖子。儘管您應該讓您的產品和服務具有一定的知名度，但它們不應該是您談論的唯一內容。 如果您不能投資創建非促銷內容，請使用 Feedly 等管理現有內容——新聞、技巧 欧洲手机号码列表 和想法。它會節省您的時間並滿足您共享豐富多樣的內容的目的。 社交媒體只是一種營銷渠道。許多社交媒體營銷人員錯誤地將他們的社交媒體活動與其他營銷活動隔離開來。但是，通過這樣做，您不僅會限制您的影響力，還會減少您的內容對目標受眾的影響。 通過在多個營銷平台上開展活動，您可以反復對同一受眾產生影響並保持領先地位。

在多個營銷平台上運行您的活動的最簡單方法之一是維護一個概述您的活動的網站。常適合此目的，因為它可以跨設備運行。 衡量您的社交媒體營銷結果至關重要，因為它可以讓您估算績效和投資回報率。沒有這些數字，您可能無法決定是應該堅持某種策略還是修改它。 然而，在衡量指標時，重要的是要確保這些數字實際上代表了您的社交媒體策略——虛榮指標通常會產生誤導。 您可以使用 等社交媒體分析工具來衡量參與度指標，但對於轉化，除了這些工具之外，您還應該結合使用自定義。 在當今世界開展業務時，很難控制社交媒體上關於您的對話。

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