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A strong brand is critical for the long term success of any enterprise. In the normal course an organization would take years to build its reputation and find acceptance in the market. Ultimately a business succeeds because it sells a high quality product at a price which customers are willing to pay. But in recent times another factor has come into play, and this can severely affect a company's brand image. Products are increasingly being delivered to customers at their home or office by courier services providing Last Mile Delivery. Local delivery services may be used by retailers, hospitals, start-up businesses, furniture shops or any of a wide range of establishments. It is crucially important for the user of a last mile delivery service to remember that the customer to whom the delivery is made will attribute the delivery experience to the brand, and not to the courier service. If a local delivery is made on time by a uniformed and courteous driver who has a professional and polite bearing, it will enhance the brand image of the product being delivered. On the other hand, if the last mile delivery service is carried out by a person who is uncouth and unkempt, the carefully nurtured brand of the business utilizing the courier service will take a beating. In fact, for competing products which are delivered to customers, the last mile delivery service could be the differentiator and the business utilizing the superior courier service could gain an edge over his competition. An organization which utilizes a first-rate last mile delivery service, which is capable of going to a customer's home at a pre-arranged time or adhering to some other special requirement, would be preferred to one which uses a run-of-the-mill
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Post time 2022-11-07 17:42:18
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